Wrtitten by Gabriele Rutkauskaite, Mergermarket

Summary

• Recent acquisitions of Pluggo and Volt strengthen European festival charging presence
• Targeting 2-3 acquisitions across Europe in next 12 months
• Profitable with SEK 45m revenue, SEK 3m EBITDA in CY 2024

Brick Technology, a Swedish consumer tech company specialising in rentable power bank solutions, is seeking acquisitions and is raising capital to support its growth, co- founder and CEO Emil Fejne Esselin said.

The company recently acquired Pluggo, a leading provider of mobile charging services

at festivals across the Netherlands and Belgium, to strengthens its leadership in European festival charging. This deal follows the earlier acquisition of a Danish event charging solutions provider, Volt in 2024

Brick Technology is seeking more add-ons of event-focused charging service providers as well as adjacent rentable power solutions businesses across Europe, Esselin said.

Brick Technology is targeting between two to three acquisitions in the next 12 months in Western Europe, targeting Germany, Spain, France and the UK, he said.

Most of the targets have an enterprise value in a range of EUR 1m to EUR 5m but the company is also speaking with larger players, including one that is valued at EUR 10m, the CEO said.

Many smaller companies in the sector struggle to grow beyond a certain point and remain unprofitable, whereas Brick Technology can help them scale through its network, he said adding it is the largest player, in its business, in Europe.

Brick Technology is profitable. It generated SEK 45m (EUR 4.13m) in revenue and SEK 3m (EUR 280,000) EBITDA for the 2024 calendar year, the CEO said. It hopes to earn SEK 58m revenue and EBITDA of between SEK 8m to SEK 10m for this year, he said.

The company is in the process of closing an undisclosed growth capital raise to fund expansion and charging locations rollout, Esselin said. Cash and debt are both used to fund M&A, he said.

It would like to raise additional funds, either from investors or debt providers, should it need to fund larger deals, he said.

Brick Technology does not have any set plans in place for investor exits, but there are already strategic investors that expressed interest in the business and see value in its retail presence in over 3,000 locations, he said.

Working with a PE firm or even undertaking an IPO are also among options down the line, the CEO said.

Chinese Smart Share Global Limited listed on NASDAQ and Switzerland-based Chimpy could be considered peers, he said.

The company is present in 23 countries across Europe, Australia and Canada and works with 100 entrepreneurs via a franchise model based on fixed and variable licensing fees and revenue share, he said. In Sweden and Denmark, the company runs operations itself, the CEO added.

According to the company's research, nine of 10 people get stressed when a phone battery gets low, so bars, restaurants, and shopping malls are increasingly seeking charging solutions, the CEO said.

The company has 15 employees and works with around 100 entrepreneurs via its franchise model, the CEO said.

by Gabriele Rutkauskaite

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Pluggo acquisition strengthens Brick’s leadership in the European festival charging market following the earlier Volt deal.

Press Release

Stockholm, Sweden – April 29, 2025 – Brick Technology AB (“Brick”), a Swedish consumer tech company specializing in rentable power bank solutions, has acquired LaadMaar B.V., known by its consumer brand Pluggo. Pluggo is a leading provider of mobile charging services at festivals across the Netherlands and Belgium. This marks Brick’s second acquisition in just six months, reinforcing its rapid expansion strategy across Europe.

The acquisition agreement was signed in December 2024 and is officially announced today, April 29, 2025. The deal grants Brick full ownership of Pluggo. The transaction value has not been disclosed.

This strategic move follows Brick's €2.5 million acquisition of Danish company Volt earlier in 2024, reinforcing its position as Europe’s leading provider of festival charging solutions. Pluggo’s exclusive five-year partnership with Tomorrowland further strengthens this leadership. In 2024, Pluggo and Volt served numerous festivals, and in 2025, Brick will expand this reach while integrating its city-based power bank network to deliver a seamless charging experience across urban spaces and live events.

"We are excited to join forces with Brick and enhance our service offering to even more festivals," said David de Graaf, founder of Pluggo.

Brick Technology’s CEO, Emil Fejne Esselin, views the acquisition as a key milestone in consolidating the company’s festival market dominance: “By integrating Pluggo into our operations, we further solidify our position as Europe’s leading provider of charging solutions at festivals. This acquisition also opens doors for expansion into additional markets in the near future."

Beyond festivals, Brick operates an extensive power bank rental network and licenses its proprietary technology and brand to franchise partners in over 25 countries. This business segment continues to grow by more than 30% annually and remains a focal point for Brick’s acquisition and innovation strategy.

"We are continuing our strategic consolidation of the European market and are currently engaged in multiple discussions regarding further acquisitions. Within the festival segment, we have now acquired all that is needed to continue our expansion, and all further acquisition discussions are with companies operating station networks in regions where we are not yet present," added Fejne Esselin.

For more information about this acquisition or Brick Technology’s services, visit their website at www.brick.tech.

https://www.breakit.se/artikel/40759/svenska-brick-technology-koper-danska-volt

Letar fler förvärv för att snabba på tillväxten och konsolidera marknaden.

Svenska Brick var en av flera svenska aktörer som lanserades omkring 2020 med affärsidén att hyra ut så kallade powerbanks, alltså batterier som kunde användas för att ladda exempelvis en mobiltelefon. Batterierna kunde plockas upp vid en station och lämnas vid en annan för en avgift, eller så kunde användaren välja att köpa hela batteriet.

Nu meddelar Brick att de har köpt den danska branschkollegan Volt, som varit aktiva inom mobilladdning på event och festivaler sedan 2011. Själva beskriver Brick affären som ett steg mot en mer konsoliderad marknad. Totalt värderas Volt till 28,9 miljoner kronor i affären.

"Inom den närmaste framtiden kommer vi att fokusera på att tillvarata de synergier som vi redan idag identifierat med Volt samt introducera deras affärsmodell globalt. Samtidigt söker vi också efter nästa kompletterande förvärv som kan accelerera vår starka organiska tillväxt ytterligare", säger Bricks grundare och vd Emil Esselin om affären.

Brick arbetar också enligt en franchisemodell där bolagets nätverk av hyrbara batterier idag ska finnas representerat i närmare 40 länder.

Under 2022 omsatte Brick 7,5 miljoner kronor med ett minusresultat på 2,5 miljoner kronor.

Efter affären ska bolagen tillsammans omsätta mellan 40 och 45 miljoner kronor med ett ebidta-resultat (före skatt, ned- och avskrivningar) på 6-7 miljoner kronor berättar Emil Esselin.

​

https://www.di.se/digital/hyrladdarbolaget-gor-sitt-forsta-forvarv/

Hyrladdningsbolaget Brick, som backas av serieentreprenören Christer Fåhraeus, gör sitt första förvärv i danska Volt. Prislappen landar på när 30 miljoner kronor, och man öppnar för ytterligare förvärv framöver. ”Vi är redan en av de största i Europa”, säger bolagets ordförande och delägare Alexander Ocieczek.

Brick, som grundades 2019, hyr ut laddningspack till mobiltelefoner. Idag finns tjänsten brett i Sverige, men finns även som franchise-lösning utomlands. Idag finns Bricks i 35 länder i sex världsdelar och har över 300.000 användare, från Peru till Australien.

Nu gör bolaget sitt första förvärv med den danska aktören Volt, vars fokus är laddningslösningar på musikfestivaler och andra typer av events. Bolaget jobbar även mycket med varumärkesaktivering. Under 2023 ökade omsättningen med 80 procent till 13,5 miljoner kronor, men nådde inte vinst. Med införlivandet av Volt väntas de konsoliderade intäkterna landa på 40-45 miljoner kronor, och 6-7 miljoner kronor i vinst.

”Med förvärvet stärker vi den vertikal där vi varit svagast. Vår ambition är att konsolidera den europeiska marknaden. Vi är redan en av de största i Europa, och det finns fler småaktörer där ute som inte har muskler att växa på samma sätt som vi har”, säger bolagets ordförande och delägare Alexander Ocieczek.

Bricks största ben är franchise-verksamheten. Företagaren köper hårdvaran och betalar för den prenumerationsbaserade mjukvaran, med en lokalanpassad app och lokalt gångbara betalsystem. Brick får även en del av omsättningen.

”Sverige använder vi för att testa teknologin och förstå hur marknaden fungerar. Men det är de globala franchise-företagarna som står för majoriteten av intäkterna. Så sent som igår så tecknade ett av de största avtalen någonsin med en företagare i Veneto i Italien.”

Totalt har bolaget tagit in 27 miljoner kronor, med serieentreprenören och uppfinnaren Christer Fåhraeus som största externa investerare. Han är känd för att ha byggt bolag som Cellavision och Anoto och är tidigare vd, nu ordförande i EQL Pharma.

”Vi är kassaflödespositiva och har därmed inte kapitalbehov på det sättet. Om vi skulle ta in kapital är det för att finansiera framtida förvärv.”

Stockholm, July 19th, 2024 – Brick Technology AB (“Brick”), a consumer tech company developing innovative charging solutions, announced today the acquisition of Volt ApS (“Volt”). Under the acquisition agreement signed on July 12th, Brick has acquired 100% of the shares in Volt at a total transaction consideration of 18.8 million Danish Krona / 28.9 million Swedish Krona / 2.5 million Euro. Volt is primarily known for its charging solution and related services offered at festivals across Northern Europe.

Since its founding in 2011, Volt has established itself as a leading service provider and well-recognized brand in the festival and events industry by offering in-demand services focused on smart charging solutions and other related event services such as lockers. Through this acquisition, Brick will expand its service offering for the event sector, while enhancing Volt´s services with Brick's autonomous technology and global franchise network.Volt´s expertise in brand activation and smart solutions for events will be integrated into Brick's extensive technology infrastructure and brought internationally through Brick´s franchise network in close to 40 countries.

"It is incredibly exciting to become part of Brick," says Frederik Due Jensen, Founder and CEO of Volt. Volt has an incredible ability to create engagement and monetize its offerings at events and festivals. The services are perfectly complementary to Brick´s offering, and with Brick´s technology and network, we can significantly accelerate the scaling of the business model. I believe the services provided by Volt will be of interest to many of Brick´s Franchisees, enabling them to accelerate revenue growth.”

Brick Technology CEO Emil Esselin views the acquisition as a strategic milestone in the company's development. "Acquiring Volt is an important step for us in consolidating the market. In the near future we will focus on realizing synergies with Volt and taking their services globally, but we’re also on the lookout for the next interesting company to supercharge our strong organic growth with another complimentary acquisition".

For further information, please contact

Jimmy Hagelfors

Chief Operations Officer, Brick Technology AB

Phone: +46 (0)738554630

Email: jimmy@brick.tech

About Brick Technology AB:

Brick Technology AB is a consumer tech company developing smart and autonomous power bank rental solutions. The company has a franchise network across close to 40 countries on all 6 continents. Brick has more than 300,000 users globally.

About Volt:

Volt is a service provider focusing on smart charging solutions and related services on festivals and events. The Volt brand has become well recognized in the festival industry, and is most tightly associated with the Roskilde festival where it served more than 80,000 festival goers in 2024 and remains the festival´s most well recognized brand. Besides its experienced core team, Volt also engages upwards of 1,000 volunteers on the festivals it serves.